Husni, AKA "Mr. Magazine", director of the Magazine Innovation Center at the University of Mississippi, started the friendly argument with this comment about the hilarious French toilet paper ad that Adweek posted yesterday (shown below): This video reminds of a debate I had with my friend Mr. Magazine: some years back. Enjoy
Sacks, AKA BoSacks, took up the gauntlet: I'm glad you remember the good 'ol days. I agree paper has some important & vital uses. But digital reading will be predominate
Mr. Magazine: at least paper never leaves your side when you most needed, below and above 10,000 ft, with or without the cabin's door
open or not
BoSacks: Those minor restrictions will be a faint memory soon. Technology is transitional & as good as it is paper is merely a technology
BoSacks: It is true paper is unique. No matter how hard you press on paper it will not refresh nor update its old & ancient information
Mr. Magazine: Good writers create timely and timeless stuff that becomes an experience in no need to refresh or update? Think War & Peace?
Mr. Magazine: By the way, let the world know that is the first BoSacks/Mr.Magazine™ Twitter Debate. Join in fellow debaters.
BoSacks: Let us agree that War & Peace would be good on any substrate. I'm sure its the words & thinking that matter not the dead trees.
Mr. Magazine: Those trees are alive and happy every time a person holds the books and magazines between their hands and read their pages.
BoSacks: Agreed trees are good to carry thought. But so are other media. Print will not go away,it just won't be the way most people read
Mr. Magazine: Tell that to the WSJ, POLITICO, Hearst, Condé Nast, TIME, National Geo, Meredith and the 10,000 other magazines on the stands...
BoSacks: Print will soon be a luxury item for only those that can afford it.For print to survive it needs to be of excellent quality only
BoSacks: That fate of the newsstand is happening before our eyes. A downward trend for a decade. There is a plateau but not there yet
BoSacks: All newsstand sales are down with limited exception. Niche or big guy, it is currently headed south. trends tell all
Mr. Magazine: I heard the above more than few years, back."In the next 5 years.." famous Bob's quote. Print + Digital is the Future. Not one way.
BoSacks: nowhere in this conversation did I say 5 years,The future is digital with print as a smaller medium it is now the most expensive
Mr. Magazine: Have you checked the prices of the magazines? Have you checked the state of the economy? We don't need magazines, we want them?
Mr. Magazine: I was quoting previous conversations my friend... the one that Bo always used: In the next five years this or that will take place
BoSacks: five years ago I was right as the current market conditions have proven. I will be right in the next five and ten years too.
Mr. Magazine: did I hear plastic logic? where do I buy it today? the better than paper, paper?... Cheers and until Sept. All the best
BoSacks: Cheers & good night to all. A delightful debate on twitter. I will now finish watching the Hobbit. An act no paper device can do
Mr. Magazine: Good night. Heading to my bed with six magazines I bought from the newsstands - pure heavenly delight. Experience making @ its best
Related articles:
- Printed Magazines or Digital Magazines: Do We Have To Choose?
- App-oplexy: Magazines on the iPad
- What Angry Birds Can Teach Publishers About Print
- Facebook Is Doomed, BoSacks Says
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